March For Our Lives activists go dark on social media to mark Parkland anniversary


To mark the first anniversary of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, March For Our Lives and its organizers will go dark on social media between February 14th through the 17th.

They say their silence, which includes declining requests for interviews during that period, is out of respect for the friends, classmates, and school staff killed in the shooting. (In order to interview a student organizer about the blackout, Mashable agreed to publish this story no later than February 13.)

“We’re taking this route because it’s a chance for us to look back at our community and for us to give ourselves time and really allow the victims’ voices to take the microphone,” says Adam Alhanti, the director of special projects of March For Our Lives, who will graduate from Marjory Stoneman Douglas High School this year. 

The March For Our Lives movement garnered national attention when Emma González’s “We Call B.S.” speech went viral and changed the framing around political change following a mass shooting at a school. Organizers have since used their verified Twitter accounts to engage with young people across the country, encouraging them to attend town hall meetings, vote in midterm elections, and help get an assault weapons ban on the Florida ballot in 2020. 

As much as the blackout is about the victims, it’s also about the survivors, who spearheaded the movement and announced their intention to organize nationwide marches just days after the attack. 

“For me, personally, I think the anniversary is time to spend home because we’ve been so active and have been non-stop moving across the country and going to these events and making our voices heard,” says Alhanti. “Now this is time for us to come back home and be with our friends.”

“Now this is time for us to come back home and be with our friends.”

Francesca Vassallo, an associate professor of political science at the University of Southern Maine who created a minor in social media activism, says taking a break may benefit the organizers and their movement.  

“I think it’s a healthy decision … we’re talking about this type of campaign that has been going on for a long time at a very high speed with a lot of intensity,” says Vassallo. “I think in some cases, that’s what movements want to do — they want visibility in certain, specific moments and they want to be more in the background at other times.”

Vassallo says that social media has been a major component of the movement’s success. Because the survivors are young and savvy with social media, they know how to effectively present their opinions. Their online presence let them take control of the narrative. 

“This movement was driven, from the very beginning, by the survivors, by the ones who were at that school that day, who decided to talk about their experiences and decided to actually support this cause because of what happened to them,” says Vassallo. 

The decision to stay silent for several days is “an interesting surprise” because most movements use social media on a daily basis to keep attention on their cause, says Vassallo. She’s not the only one who thinks that’s the case. Sixty-nine percent of Americans believe social media platforms are important for getting politicians to pay attention to issues, according to a 2018 survey by the Pew Research Center

Evidently, legislators have listened to March For Our Lives. In 2018, 67 new gun safety laws were signed in 26 states and Washington, D.C., according to a report by the Giffords Law Center to Prevent Gun Violence, which acknowledged the Parkland shooting, as well as March For Our Lives activism, as responsible for generating unprecedented momentum for gun safety legislation. 

This blackout marks the first time March For Our Lives organizers will breathe, essentially. After organizing the March 2018 rally in Washington, D.C., they planned a 20-state bus tour to register voters. Now they’re gearing up for the 2020 presidential election. 

“We don’t really have a break or have time to reflect because it’s one thing after the other,” Alhanti says. 

While social media has been a tremendous tool in the March For Our Lives movement, the blackout is a reminder that teens are behind those hashtags, handles, and viral videos. And many of those teens are survivors of a deadly school shooting. 

“This is a time for me to remember where I came from and to remember why I’m fighting so hard,” says Alhanti.

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